Joey Atlas:

I was fortunate enough to get a very early start in fitness simply by watching my father workout at home – mostly with body-weight exercises and some free-weights/dumbbells. As a kid – this made a lasting impression on me – to see how his abilities and physique compared to other people his age. As I got a little older – and he expanded his workouts by joining a local gym – I was then exposed to fitness on a greater scale – and that lifestyle had placed it’s grip on me.

Developing my physique and the gym became strong priorities in my life. In college I majored in Exercise Science and after graduating, I started an in-home personal training service in the lower New York and Connecticut area. I grew the business into a team of 6 trainers serving hundreds of clients from 1992 through 2000 – when I sold the business to move to Florida.

Truth be told, despite my public success, even with the best information in my head and at my fingertips – I still struggled to find my own best potential. I struggled through many ups and downs, including – life-phase transitions, self-image problems, food issues and eating co-dependency. There were some significant things blocking me from success. But I couldn’t figure out what these obstacles were. Until years later…

I opened a one-on-one personal training studio in Florida and it thrived to a point where I had no life. I was training clients from sun-up to sun-down. I was getting burnt-out and I needed a change. I realized I still wanted to help people achieve fitness success, but I wanted to reach people on a greater scale – without having to be physically present with them. I wanted to help people all over the world – and I didn’t want money to be an obstacle preventing people from getting the best guidance possible – guidance from me.

In putting these pieces of the puzzle together, I realized I could achieve those goals by putting all my fitness expertise and coaching into DVDs, e-books, online videos and private client interactive websites. And so I took action and immediately found success with a global crowd of people who’ve been waiting for someone like me to come along.

One thing I never forgot in my years of training people one-on-one is the number of people who would inquire about my services and then be speechless when I told them how much it would cost for them to hire me as their trainer and lifestyle coach. I realized I was out of reach for most people – but I still wanted to help everyone… I made mental notes for the future – A dream of mine would be to come up with a way to help guide people directly – in a way that is affordable for anyone and everyone – no matter where in the world they may live.

In my professional and personal observations of people who have struggled to reach their top goals and maintain them forever – it has become evident there are several key elements these people have not had access to – or realized they needed. Seeing this in other people was the revelation which exposed the challenges I had faced in the earlier years of adulthood.

I realized I was also missing the 3 critical elements – despite having the best academic training and understanding of the human body. But when I finally was able to define these 3 elements and take control of them – I was able to charge straight to my best potential and I have been at my best since that crucial discovery.

These 3 elements are: Motivation, Accountability and Guidance. This revelation has become the foundation of my professional mission: My mission is to give people these 3 critical elements so they can achieve their absolute best potential. These 3 critical elements are what make-up The MAG-Factor.

Today, my career and expertise have come full-circle as I’ve learned the specific and elusive obstacles which prevent people from achieving personal fitness success. And with this unique perspective I am now able to offer the most complete solution to people who truly desire to achieve their best potential and live their life to the fullest in every way – all via The Mag-Factor.